- myMarPlan is an online marketing diary management system designed to help marketers display their calendar of events clearly and simply.
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- It can track a variety of information about those events including budgets, and is designed to work across teams to make sharing this information easy.
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- Importantly myMarPlan allows you to associate activities or events to multiple tags and so enables you to retrieve your information in different views.
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- myMarPlan can be used by both marketing departments and marketing agencies alike to share information both internally and externally.
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- myMarPlan helps marketing teams and advertising agencies plan and manage their activities and budgets – including events, press, advertising and spend – and ensure their alignment to key strategic objectives, themes, messaging, and target audience.
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