© 2008 myMarPlan a division of AMS. All Rights Reserved.         Marketing Calendar

Marketing Calendar

Many businesses are in need of help planning, and sharing marketing information across their organisation. They need to map these activities to Objectives. Here we discuss the top reasons for you to consider using a dedicated marketing calendar by switching to myMarPlan.

 

Get out of spreadsheet hell

Problem

Most organisations still use spreadsheets to coordinate and demonstrate their marketing calendar. This system is inadequate for several reasons including:

  • Spreadsheets are not able to demonstrate the three dimensional nature of a marketing calendar effectively
  • There is no version control - 'Am I working with the latest data?'
  • Spreadsheets are locally stored so multiple copies need to be distributed amongst the team compounding version control problems
  • Spreadsheets are static and so neither interrogatable or dynamic

Solution

myMarPlan is a a dedicated marketing calendar tool - it is a central repository for marketing activity information designed specifically to display marketing plans in a clear and simple way. This central store is accessed via the internet and ensures that the information used by the entire team is always the most recent.

Coordinate effectively across your team

Problem

Marketing departments are frenetic places. Your team is rarely all together at the same time and often spread out over different geographies and time zones - yet coordination of activities and undertakings is vital - you need a dedcated marketing calendar solution.

Solution

myMayPlan - marketing calendar tool enables 24 hour global access allowing your team to manage and share information in a coordinated fashion no matter where they might be.

Always work with up to date information

Problem

Say you need to present the latest plan to the product team - You open the last spreadsheet you received? Didn't your colleague mention that something had changed recently?

Solution

Like all systems myMarPlan marketing calendar relies on people updating the information - but when you use it you are guaranteed to be working off the most recent information.

Convince line managers of your teams contribution

Problem

The truth is that we all have to justify our positions in a company on an ongoing basis and marketing is no exception. Both Product people and Finance people want to know where the money is going and why.

Solution

myMarPlan allows you to tag activities to objectives, themes, goals etc that you setup. This enables you to display only relevant information to individuals and clearly demonstrate the purpose of the undertaking.

Demonstrate plans quickly and accurately

Problem

Marketing event calendar Information about when something is happening or its cost etc, should be immediately accessible not something that requires a phone call or a trip back to the office.

Solution

myMarPlan becomes this single source of information for the entire team - possibly for both internal people and external suppliers.

Map activities to goals and view data by relevance

Problem

Modern marketing departments have specific targets, objectives or goals for every undertaking, however mapping and managing these goals is extremely difficult. Marketing rarely does anything for no reason but recalling what the reason was after event is not easy. Also a marketing activity might serves several purposes at the same time making coordination even more complicated.

Solution

myMarPlan allows you to tag activities to objectives, themes, goals etc that you setup. This enables you to clearly demonstrate the purpose(s) of the undertaking quickly and clearly.