The marketing calendar and activity management tool

myMarPlan™ - Marketing Event & Advertising Planning Online. A user friendly way for to create both graphical and text based marketing schedules online. The tool can be used to generate advertising media laydowns online as well as being used to plan marketing events. The tool is very secure and for large clients we offer the option of a dedicated server.

myMarPlan™ is an online planning and visualisation tool demonstrating objectives, tactics and alignment of all elements of marketing plans. myMarPlan™ helps marketing teams and advertising agencies plan and manage their activities and budgets – including events, activities, press, advertising and spend – and ensure their alignment to key strategic objectives, themes, messaging, and target audience.

myMarPlan™ Features and Benefits:

• myMarPlan™ is a flexible easy to use online tool for planning campaign elements and demonstrating alignment with objectives to internal and external audiences.
• myMarPlan™ enables marketing departments and media planners to evaluate key activities, track spend and budgets, and coordinate responsibilities amongst team members, partners and clients.
• myMarPlan™ users can track and view activities by objectives, channels, strategies, themes, campaign, region, audiences, or a limitless set of criteria.
• myMarPlan™ incorporates graph and reporting views, and features calendar selection for daily, weekly, monthly, quarterly, annual & other time periods.
• myMarPlan™ delivers a Universal view of your critical marketing information
• Single view of your marketing programs and results, whenever and wherever you need it.
• Whole team can instantly see key metrics, plans, and deliverables
• myMarPlan™ provides media planners and media buyers with a clear platform to demonstrate all elements of plans, recommendations and actual laydown – by objective, campaign, audience, costs, schedule – to both internal audiences and external clients.